Social Media Marketing is the process of gaining attention and website traffic through the social media sites. In this process, usually creative content to attain the masses through publicity from the third-party trusted source should be created in order for visitors to share the content of their interest with others and create a vicious chain that could make business cover and exceed the marketplace audience intended. Every online marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly until you put the feet on the Social Media Guru status.
The Social Media world is wide and more extensive than ever. This is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to reach and target the proper audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe many of them would go and buy some or 2 for their wives, but some or 2 is not exactly the kind of impact you intend to have. Therefore, you focus on certain group ages and certain other factors that cause some products, videos and news to go “viral”
First, we have to know the basic social media marketing sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this may not be really new to you, but there are plenty of features worth mentioning. You can develop a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. This way, you can build a data base of people that will share your posts with their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always linked to media in a way that you should take full advantage of. People log in to Facebook, in any situation, while commuting, in the park, in the home, at school, at work. Then you’re there, promoting your business for this to be displayed in the news feeds, and you will be there, constantly doing your brain trick game to the stage that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are an easy way for folks to communicate in a semi-professional way in terms of quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are numerous blogger CMS (content management service) where you can get yours ready to go for free in under 5 minutes, a few of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here’s knowing your audience, your market, who you’re targeting and what you wish to accomplish with that. Now this has to do with some SEO or SEO knowledge, which is put simply, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It has to be related to your posts and at exactly the same time, you have to make sure you use a keyword search tool to check on the competition and amount of search this given keyword has. The cheapest the competition and highest number of searches it gets in per month, the more convenient for you personally. If you were to market your website holding a service of technical support chat, you’ll need to make the keywords very specific so people that are looking for your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a bit more straight to the point. Since the competition would be really high and Windows tech support team is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you also would rank higher in search engines and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the idea of the service you offer rendering it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you’re not related to won’t steal your chances to be found for people which are merely searching for chat support for Windows 7 and XP. Once understood Luxury Travel Guides can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.
Then we have the Social Media integration again in your blog space. There are many options to share the content of one’s blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You should look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.